WHAT:

The REFUEL | “got chocolate milk?™” campaign is headed to Virginia Beach to show athletes that what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

 

Participants can also visit the REFUEL booth at the Health & Fitness Expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.

 

Athletes who stop by the expo will have the chance to join Team REFUEL and win:

·         $500 in sponsorship money

·         Top notch training gear

·         Paid trip to race in Europe 

·         Chance to star in a national “got chocolate milk?”™ ad

 

 

EXPO DAY DETAILS:                                            RACE DAY DETAILS:      

Location: Virginia Beach Convention Center                

Date/Time: August 31^st 12:00 PM – 7:00 PM

  September 1^st 9:00 AM – 5:00 PM                  

Finish Line Location: Virginia Beach Boardwalk

Date/Time: Sunday, September 2^nd 7:00 AM

                

 

FOR MORE INFORMATION:

Twitter: Follow us @GotChocoMilk

Facebook: “Like” us at Facebook.com/GotChocolateMilk

Online: www.gotchocoloatemilk.com

 

CONTACT:

Contact Lindsey McNally, Refuel Marketing Team, at 312-988-2073 (office), 904-866-0327 (cell), lmcnally@webershandwick.com.